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budurl.com – Imagine: You make a really ugly shoe, but one that takes a unique approach to ergonomics. A best-selling book heaps praise on your funny-looking footwear. A scientific study in a national journal confirms your shoe’s structural excellence. Athletes go ballistic about your shoe, creating fan websites and buying the shoes faster than you can supply retailers. Suddenly, you run smack into one of the perils of innovation: you’ve created such a heavy demand that someone else is trying to take advantage of it. In other words, you’ve attracted counterfeiters. They’re everywhere. budurl.com
